Beyonce Knowles is the new face of H&M’s new beachwear collection! The singer modelling a series of bikinis and beachwear inspired by her unique style. The singer also gave "personal input on the pieces seen in the campaign", confirmed a representative for the brand.
"I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind," said Knowles. "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
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