The American Designer Marc Jacobs will be Coca-Cola's creative director for its Diet Coke line in 2013. The designer is taking over from his predecessor Jean Paul Gaultier who was creative director for the soft drink in 2012. After Jean Paul’s eccentric style, Diet Coke is looking at a more casual look for this year with designs and ads that will reflect Marc Jacobs's trademark style codes.
Coca-Cola will unveil new cans by Marc Jacobs at the end of the month! Until then... stay tuned!
Thanks for reading :) MT